The world’s largest cloud platform has taken another step towards market dominance, with the announcement that market leading web-hosting provider GoDaddy will migrate the vast majority of its infrastructure to Amazon Web Services (AWS). GoDaddy says that it will take advantage of the wide range of AWS services, including machine learning, analytics, databases and containers to speed its innovation and drive global customer growth.

GoDaddy has long been an active adopter of containerized applications, and will now leverage AWS’s Amazon Elastic Container Service for Kubernetes (Amazon EKS). GoDaddy is also using Amazon Elastic Compute Cloud (Amazon EC2) P3 Instances—the most powerful graphics processing unit (GPU) instances available in the cloud—to substantially reduce the time it takes to train machine learning models and increase the performance of its domain appraisals tool that helps customers understand the value of their domains. In addition, GoDaddy and AWS are working together to incorporate some of the website hosting giant’s domain technology and website building products into the AWS provision, allowing AWS to offer its customers with an array of tools for quickly finding domain names and building their sites.

As a large, high-growth business, GoDaddy will be able to leverage AWS to innovate for its customers around the world,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “Our industry-leading services will enable GoDaddy to leverage emerging technologies like machine learning, quickly test ideas, and deliver new tools and solutions to their customers with greater frequency. We look forward to collaborating with GoDaddy as they build anew in the cloud and innovate new solutions to help people turn their ideas into reality online.”

Founded nearly 12 years ago, AWS has grown into one of the world’s most comprehensive and broadly adopted cloud platforms. Aping its monolithic parent company’s “everything for everyone” approach, AWS offers over 100 services including, storage, databases, networking, analytics, machine learning and artificial intelligence, internet of things mobile, security, hybrid, virtual and augmented reality, media, and application development, deployment, and management. AWS services are used by millions of customers around the world—including startups, large enterprises, and governments.

GoDaddy’s CTO, Charles Beadnall, says that it was this giant scale that influenced the decision to go with Amazon. “AWS provides a superior global footprint and set of cloud capabilities which is why we selected them to meet our needs today and into the future,” he said. “By operating on AWS, we’ll be able to innovate at the speed and scale we need to deliver powerful new tools that will help our customers run their own ventures and be successful online.”

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