A joint study between online marketplace notonthehighstreet.com and Oxford Economics has shown that 134,000 small creative businesses now operate across the UK, employing a total of 192,000 people.

The report indicates that more people than ever before are opting for more flexible and independent ways of working, especially within the creative industry.

CEO of notonthehighstreet.com, Simon Belsham said: “In the last 10 years, thousands of small creative businesses have emerged all over the UK, creating jobs, driving wealth creation and contributing significantly to the economy.

“Perhaps most importantly, however, these businesses are highlighting the huge change underway in the UK workforce, a transformation that is seeing more women in work and more people turning to self-employment and flexible working as they shun the traditional nine-to-five model.”

The study's findings revealed a particular trend for women who have become self-employed. In fact, 89% of notonthehighstreet.com partners are owned by women. The benefits of self-employment, with its flexible hours and the ability to work from home, are thought to have aided many new mothers in getting back into work.

In total, the 10,500 employees in the self-employed creative sector pump £200 million into the UK economy.

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