Lord Sugar has been given the position of Enterprise Tsar in a bid to entice more young people to start their own businesses or begin an apprenticeship.
As part of the Government’s drive to boost the career prospects and opportunities for young people across the UK, the Enterprise Tsar will encourage businesses to take on more apprentices, while also championing apprenticeships themselves.
Alan Sugar is a well-known personality who built up two computer businesses having left school aged just 16. He also stars in the hit television show The Apprentice.
Mr Sugar will be supported by the Department for Business, Innovation and Skills and the Department for Education and will take part in roadshow events across the country, speaking to both school leavers and local firms.
Lord Sugar said: "I’m delighted to be taking on this challenge. I built successful businesses with the support of hundreds of talented young people who learned their skills on the job – exactly the kinds of skills you learn in an apprenticeship. But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.
"I’ll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills – and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit."