According to new research by digital agency Greenlight Digital, many of those working in the digital marketing sphere feel that they are not paid enough for their services.
The 41 Hour report surveyed 218 full and part-time digital marketing professionals based across the UK and found that 30 per cent of digital marketer respondents felt that they were underpaid.
The research also revealed that the average salary for male survey respondents was £48,025 a year, which was 9.5 per cent more than the average salary for female respondents, which sat at £43,864. The average salary for all respondents was £46,573, the report confirmed.
Greenlight Digital reported that almost half – 47 per cent – of all respondents received a bonus over the course of the last year, with 54 per cent of male respondents receiving a bonus and 35 per cent of female respondents receiving one.
Andreas Pouros, chief operating officer and co-founder at Greenlight, said: “From tackling the latest technologies and platforms, to learning new skills and terminology, digital marketers face fresh challenges every day. While many thrive off this rapidly changing and innovative environment, our research suggests that digital marketers would like more recognition for the contribution they make.”