A new partnership has been formed between a business news network and a small business e-commerce expert to create a new business entertainment show which is aimed to encouraging entrepreneurship.
Business and financial news network CNBC has teamed up with SME business e-commerce guru, Alibaba.com to create the new show, Pop Up Start Up, alongside the London-based video agency, Hub.
The new programme, which will start on 16 December this year, will follow 12 propsective manufacturing entrepreneurs who aim to win a £20,000 prize. Two candidates will be given money in each episode in order to mass produce and sell their wares in a pop up shop.
Mentors and judges on the show will include pop up expert, Roger Wade and Pete Wild from Goldman Sachs, as well as branding expert, Rita Clifton CBE and will be offering the candidates guidance and advice on how best to make, import, market and sell their products.
Sophie Wu, president of wholesale marketplaces at Alibaba Group, said: "We really see Pop Up Start Up as a great illustration of how to do business in today’s dynamic environment. We look forward to showcasing the huge talent of the contestants and hope to provide inspiration to UK startups and small businesses around the world on how to join in the new digital economy."
Martin Conroy, executive producer at CNBC International, said: "‘Pop Up Start Up speaks to the network’s entrepreneurial spirit and also fits well amongst our evening programming slate. We know our audience has a real appetite for business programming with personality and Pop Up Start Up delivers just that."
The six-part programme will be on CNBC International (Sky Channel 505, Free Sat 201, Virgin Media 613) from 16 December.